![Fluks- Graphic.png](https://static.wixstatic.com/media/87d024_bd913690639e4849ba190001537a4be8~mv2.png/v1/crop/x_0,y_0,w_2086,h_1453/fill/w_248,h_168,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Fluks-%20Graphic.png)
BRANDING & WEBSITE DESIGN
Brand Identity Design for
TCCG.
PACKAGE SELECTED
Next-level Package
CLIENT
The Corporate Cheer Givers
MY ROLE
![IMG_0453.jpeg](https://static.wixstatic.com/media/87d024_ee71583e0e7448f19234adb110352af2~mv2.jpeg/v1/fill/w_480,h_640,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/87d024_ee71583e0e7448f19234adb110352af2~mv2.jpeg)
ABOUT
The Corporate Cheer Givers offers unique and locally sourced corporate gifts that are beautifully packaged. Their detail-focused approach ensures that our corporate gifts align with their clients vision and theme.
SELECTED LOGO
![TCCG - Logo 2.png](https://static.wixstatic.com/media/87d024_c6374945f67348bb8b23b68fc68ea3ca~mv2.png/v1/crop/x_0,y_384,w_3333,h_1732/fill/w_625,h_325,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/TCCG%20-%20Logo%202.png)
SELECTED COLORS AND RATIONALES
strong, sophisticated, creative
soft and tranquil, representing calmness and serenity
open, wholeness, simplicity
LOGO RATIONALE
![TCCG - Logo Symbol_3.png](https://static.wixstatic.com/media/87d024_d5d0e8bbc4d544d5a3f4deb6e085503f~mv2.png/v1/crop/x_0,y_144,w_3333,h_3189/fill/w_217,h_208,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/TCCG%20-%20Logo%20Symbol_3.png)
The box represents the corporate world, suggesting structure and organisation. Inside the box, a star emerges, symbolising the spark of joy, positivity, and the exceptional service provided by The Corporate Cheer Givers. The star is a universal symbol of excellence, aligning with the brand's commitment to delivering outstanding corporate experiences.
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An uppercase sans-serif font is chosen to reflect a clean, modern, and professional image. The simplicity of the font emphasizes clarity and readability, aligning with the brand's straightforward and genuine approach.